Ed Shadi
I build AI-native products, companies, and engineering teams — and share what actually holds up in production.
Lessons from production — what works, what breaks, and what I'd do differently.
20+
years shipping software
500+
developers taught
50+
startups helped go AI-native
40+
AI agents in production
The problem I work on
“We invested in AI. Why aren't we seeing the impact?”
“Our engineers are generating more code than ever. Why aren't we shipping more features?”
“Everyone is using AI. Why does it feel like we're getting more chaotic instead of more productive?”
More code was never the goal. Shipping is.
Closing that gap is the work.
Products
AI products I've built
Runstream
How far can autonomous software delivery go?
My testbed for agents that take software from scoping to deployment — and for figuring out exactly where human judgment still has to sit in the loop.
WOW Webinar
A URL in. A complete webinar funnel out.
Landing pages, ad creatives, hosting, and multi-channel reminders, generated in minutes. It's also what runs my own webinars.
WOW AI
The company I co-founded and run as CTO.
500 Global-backed. We build AI-native products — WOW Webinar among them — and the engineering systems behind them, with a lean, highly-leveraged team.
SmartyGuide
An AI concierge for hospitality.
A multilingual AI assistant handling guest support and operations for hotels, vacation rentals, and real estate properties — taken from concept to production.
Teaching & speaking
Webinars, talks, and workshops
I started teaching at Dev Bootcamp and never really stopped. Today I run regular webinars and give talks on building with AI — what works in production, what breaks, and what I'd do differently.
Going AI-native is a team problem, not a tooling problem
Why dropping Claude Code into an old process fails, and how to redesign the way a team plans, builds, reviews, and ships around AI.
Shipping at outsized scale with a tiny team
How a 5-person engineering org operates at the pace of a much larger one — the workflows, orchestration, and trade-offs that make it real.
Agile vs. meetings vs. AI agents
The rituals that survive the AI shift, the ones that don't, and how to keep humans in the loop without drowning the team in process.
Staying hands-on as a leader in the AI era
Why technical leaders should still ship code — and how AI changes what 'hands-on' even means.
Track record
Where I've built
Two decades building and leading engineering teams — from Director of Engineering at Typeform to founding and running AI-native companies.
Work with me
Fractional CTO & advisory
Most of my time goes into building. When the fit is right, I take on a small number of teams as a fractional CTO or advisor — bringing the same playbook I use at WOW AI and staying close enough to the code to prove it works.
Fractional CTO
Senior technical leadership without the full-time hire. I own technical direction and keep delivery on track.
- —Architecture, infrastructure, and engineering strategy
- —Hiring, team structure, and engineering operations
- —Hands-on where it matters — I still ship code
AI-Native Consulting
Rebuild how your team works around AI so a small team ships like a much larger one.
- —AI development workflows and orchestration systems
- —Testing, automation, and deployment pipelines
- —Pragmatic adoption — velocity, reliability, maintainability
Contact
Building something with AI? Let's talk.
Partnerships, a talk for your team, fractional CTO work, or just comparing notes. I reply to every serious message.